On June 1, 2023, Natilait launched its promotional campaign called the "Pop Tube Challenge."

The mechanism of this campaign involves collecting 12 lids from flavored yogurts and 6 lids from whipped yogurts, then sticking them onto the album available at merchants to win a Pop Tube. A fun gadget dedicated to children, available in several colors.

• The Pop Tube is very fun to manipulate, developing hand-eye coordination, as it is designed to be stretched, twisted, compressed, and bent in various ways to create shapes like circles, triangles, squares, etc.
• It is also used in group role-playing games among friends or with parents, thus stimulating creativity and imagination, collaboration and sharing, as well as social interaction among children.
• It can also be considered as an educational tool in a learning context. Children can easily learn letters and numbers by creating their shapes using the Pop Tube.
• The Pop Tube is a good springboard to encourage children with dietary deficiencies to consume more yogurts and strengthen their bodies with vitamins and calcium.
• Even adults can enjoy the Pop Tube as it is also used as a stress and anxiety management tool; its manipulation can be soothing as repetitive and rhythmic movements promote relaxation and relieve tension.

To learn more about the game, watch the video :